Beauty Industry

Victoria’s Secret Beauty Targets Frequent Flyers

The brand has opened a new beauty and accessories store at JFK airport.

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By: Jamie Matusow

Editor-in-Chief

Victoria’s Secret has partnered with Hudson Group to open a new Beauty & Accessories store in John F. Kennedy International Airport’s Terminal 4, which is the new home of Delta airlines.

The new store will focus on beauty products and accessories designed for the modern jet-setter. Among the store’s featured Victoria’s Secret Beauty items are the brand’s travel-friendly lip glosses, body care products, and fragrances.

The store features upscale elements like black-cherry fixtures and eye-catching focal walls. The store will showcase its brand identity and product range with a gallery of iconic black and white images, plus a video wall that broadcasts footage of the Victoria’s Secret Angels.

This isn’t the first airport store for the Limited Brands’ lingerie and beauty chain. Hudson already operates Victoria’s Secret stores in JFK Terminal 1, LAX Tom Bradley International Terminal and Vancouver International Airport. Plus, more locations are expected to follow in 2014.




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